River Island Careers – Email Operations Exec

Website River Island

Job Description:

This role is responsible for delivering a consistent and standout journey across our direct communications channels through working closely with our internal teams and strategic technology partners to drive click-rate and ultimately conversions. Activating campaigns and reporting on their successes and opportunities this role sits at the cornerstone of optimizing our email and app push comms channels.

Job Responsibilities:

  • Understand the goals of personalization and segmentation from our wider customer teams and embraces technology to deliver this in the email and app push channels.
  • Continual competitor analysis and understanding of the wider market performance of direct comms channels, such as the rise of personalization and automation.
  • Support in email A/B testing, and in future testing ideas from the understanding of email performance and analysis.
  • Reporting regularly on performance of all email and app metrics (daily/weekly/monthly).
  • Work closely with the wider Operations team to maximize journey.
  • Understand from the Content Execs to ensure full understanding of the brief and business objectives and can make appropriate recommendations between the design-handover to development.
  • Maintain a full understanding of our backend systems and be a SME in how to use these technologies to full effect to optimize SL’s/PH’s/templating and CTA’s in line with the goals and objectives of the brief.

Job Requirements:

  • Organized and detail-orientated
  • Understanding of web analytics and key KPI’s in the email and app push channel.
  • Collaborative
  • Strong communication skills

Qualification & Experience:

  • Experience of email marketing operations
  • Analytical
  • Experience of GA highly desirable.

Job Details:

Company: River Island

Vacancy Type: Full Time

Job Location: London, England, UK

Application Deadline: N/A

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To apply for this job email your details to bfdirb6788@gmail.com