Manager Media Planning vacancy in Lowe’s Companies, Inc. Mooresville, NC

This Jobsfunter Listing is about Lowes Companies Inc in Mooresville, NC 2022

About the job

Purpose of Role:

The primary purpose of this role is to lead a team by interpreting the marketing strategy across customer segments, merchandising categories, initiatives, or vendor brands to build supporting go-to-market plans across all relevant channels. Works closely with media agency partners to allocate media support and develop plans based on strategies. Through this work, the Manager, Media Planning will play a key role in the development of the overarching Lowe’s annual marketing plan to support the enterprise strategy and business needs to help deliver total company metrics, drive traffic, and optimize ROI. The Manager will possess analytical skills, problem solving agilities, and will demonstrate how to utilize, interpret and action off data on a regular basis. This individual will also possess strong leadership skills, working cross-functionally across the organization to deliver results, as well as direct responsibility of team members. This role drives sales and profitability by developing and implementing marketing plans that drive in-store and online traffic and requires a deep understanding of the business, the competitive landscape, marketing channels, and media planning to ultimately deliver on total company KPIs.

Responsibility Statements:

Development of Marketing Plans and Media Management:

• Interprets the marketing strategy across customer segments, merch categories, initiatives, or vendor brands to build supporting go-to-market plans across all relevant channels. Works closely with media agency partners to allocate media support and develop plans based on strategies.
• Role of the channel subject matter expert with evolving knowledge base of current and emerging channels. Deep understanding of how to align initiative strategies with the right collection of marketing channels/tactics to drive the desired KPIs. Leverages test and learn data as well as Media Mix Modeling and Multi-Touch Attribution learnings.
• Investment portfolio mindset – continuously monitors media spend and pressure and performance across all channels. Optimizes media investment accordingly to drive efficiency and deliver on annual traffic target.
• Demonstrates the ability to pivot quickly in response to changing business needs. This includes delivering on both proactive and reactive opportunities with plan adjustments/optimizations.
• Manages strategic bodies of work and leads highly visible strategic conversations across the organization and with executive leadership teams.

Leadership:

• Selects and manages direct reports; as well as works cross-functionally daily across a highly complex matrix organization to deliver results; ultimately accountable for delivering and executing upon the marketing strategy.
• Foster a culture of collaboration and teamwork within immediate team and extended Marketing team.

Budget Management and Monitoring:

• Manages a multimillion-dollar operating budget and ensures that Marketing funds are allocated in the most cost-effective and impactful manner.
• Responsible for maintaining accurate invoicing and monthly input of budget allocation to ensure forecast accuracy.

Collaboration and Communication:

• Collaborate cross-functionally in the development of marketing plans to ensure alignment and make efficient use of the organization capabilities.
• Must demonstrate exceptional presentation skills. Must ‘market the marketing’ and present marketing plans to various stakeholders of various levels across the organization.

Required Education/Experience:

• Bachelor’s degree in Business, Marketing, or Communications
• 5+ years’ marketing experience
• 3+ year’s retail experience
• 2+ years’ media experience

Preferred Education/Experience:

• 2+ years direct budget maintenance
• 2+ years’ experience leading a team

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 19 million customer transactions a week in the United States and Canada. With fiscal year 2021 sales of over $96 billion, Lowe’s and its related businesses operate or service nearly 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

EEO Statement

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Company: Lowe’s Companies, Inc.

Vacancy Type: Full-time · Mid-Senior level 

Job Location: Mooresville, NC

Application Deadline: N/A

Apply Here

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