Digital Marketing Director Positions in Aeris Communications San Jose, CA

This Jobsfunter Listing is about Aeris Communications in San Jose, CA 2022

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About the job

Aeris is a global technology partner with a proven history of helping companies unlock the value of IoT. For more than two decades, we have powered critical projects for some of the most demanding customers of IoT services. We strive to fundamentally improve businesses by dramatically reducing costs, accelerating time-to-market and enabling new revenue streams. Built from the ground up for IoT and road-tested at scale, Aeris’ offering is based on the broadest technology stack in the industry, spanning connectivity up to vertical solutions. As veterans of the industry, Aeris is keenly aware that implementing an IoT solution can be complex, and we pride ourselves on making it simpler.

Aeris Communications Inc. is seeking a motivated Digital Marketing Director to guide the digital marketing efforts for a new product within Aeris. In this position you will have a wide degree of autonomy to maximize your impact and leverage your talents. We make decisions (backed by data, facts) quick and sprint to get high-quality campaigns out, with a focus on optimization.

This position will report directly to the head of the business unit for this new product, and will also be a part of the overall Aeris marketing organization. The ideal candidate is creative, collaborative, motivated, and a strong communicator with exceptional attention to detail. You will help shape digital marketing strategy to drive results and engagement across multiple platforms and channels. You will be responsible for developing and executing effective campaigns that deliver on targeted deadlines and maintain high quality, while driving marketing strategy for this new product. This job can be based in either our San Jose or Chicago office.

A few things to know about us:

• We do things differently. As a pioneer in an industry poised to reshape every sector of the global economy, we can’t settle for another company’s tried and tested template. Innovation is the key to our success and it’s reflected in everything we do: from product design to corporate wellness.
• We are owners. Strong managers enable their teams to figure out how to solve problems. You will be no exception and will have the ownership and liberty needed to be truly creative.
• Values are essential. We believe in doing things well – and doing them right. Integrity is a core value here: you’ll see it embodied in our staff, our management approach and growing social impact work.
• We walk the talk on diversity and inclusion. We’re a brilliant and eclectic mix of ethnicities, religions, industry experiences, sexual orientations, generations and more – and that’s by design. We see diverse perspectives as a core competitive advantage.
• Career elevation. Create platform for growth where employees can take ownership of their opportunity and make it their own. Grow with the company and elevate your career.

Responsibilities:

• Developing campaign plans to drive all digital programs including: managing paid advertising (Google, LinkedIn, Programmatic advertising), email campaigns (via Pardot), website optimization (SEO, A/B testing, conversion rate optimization etc.)
• Report on results and evaluate data to make strategic recommendations on where to focus efforts, budgets and resources
• Collaborate with Design and Content specialists and other stakeholders to translate campaigns into operational workflows for execution
• Direct external agency and vendor teams in the development, execution and measurement of digital marketing campaigns
• Develop effective relationships within agency teams to drive effective and efficient media plans and direct and manage reporting to effectively optimize campaigns
• Develop and manage digital reporting tools and show success in digital metrics (CPM, CTR, funnel conversions, revenue generation etc.)
• Explore, recommend, and integrate/implement leading-edge digital technologies to improve marketing effectiveness
• Develop and implement rapid A/B testing capabilities for optimization across channels.
• Track, measure, and assess campaign performance to provide marketing program owners with the real-time insights to improve overall program effectiveness and increase marketing impact on revenue

Requirements:

• Minimum of 6-9 years of experience in a B2B marketing organization – with hands-on experience with multiple digital platforms and exposure to marketing automation tools (Pardot a plus!)
• Experience in driving software downloads and sales of SAAS products.
• Working knowledge of CRM (Salesforce)
• Must have campaign and/or program management experience, both planning and execution
• Strong experience building and owning nurture campaign flows to drive pipeline
• Experience in the IoT preferred but not required
• Outstanding communication skills and proven experience in making complex subject matter accessible to a broader audience
• Excellent communication skills and ability to present plans and results to business partners on a regular basis
• Proven project management skills, managing a sprint/scrum process a plus!
• Experience examining and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions
• Strong ability to evaluate campaign data and report on results
• Highly collaborative with relationship-building work style, with a bias to action, willingness to be trained and challenged
• Team player who works cohesively with all departments demonstrating a positive attitude and integrity
• Enthusiastic self-starter with a willingness to operate at both highly strategic and very tactical levels
• Strong analytical and decision-making skills with impeccable attention to detail
• A strong understanding of SEM, SEO using industry-standard tools (Moz, SEMRush etc.)

Aeris walks the walk on diversity. We are a brilliant mix of varying ethnicities, backgrounds, religions, cultures, sexual orientations, gender identities, ages and professional/personal/military experiences – and that’s by design. Different perspectives are essential to our culture, innovative process and competitive edge. Aeris is proud to be an equal opportunity employer.

*COVID-19 vaccination is required and Aeris will consider accommodations for disabilities and sincerely held religious beliefs.

Company: Aeris Communications

Vacancy Type: Full-time · Mid-Senior level 

Job Location: San Jose, CA

Application Deadline: N/A

Apply Here

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