Accenture Jobs in London – Growth Marketing Specialist

Website Accenture

Job Description:

If you’re looking for a challenging career working in a vibrant environment, with access to training and a global network of experts, this could be the role for you. As part of our global team, you’ll be working with cutting-edge technologies and will have the opportunity to develop a wide range of new skills on the job.

Job Responsibilities:

  • Design and build multi-channel Digital Marketing campaigns for activation purposes (strategy & planning)
  • Lead digital projects in the marketing domain (Digital Channels, Digital Media, CDP and Attribution)
  • Help client become more effective in their marketing and a strong understanding the customer, the first party and 3rd party data opportunities
  • Advise clients on marketing effectiveness, optimization and efficiency across the campaign chain
  • Demonstrate a strong understanding of marketing analytics and the ability to apply insights from this to optimize campaigns and advise the client on opportunities/actions for optimization (effectiveness and efficiency)
  • Manage the end-to-end delivery of advising clients on the optimal ways of working with digital channels

Job Requirements:

  • General understanding of the application of data, types of data and how to collect requirements for data at each touchpoint of the journey, for activation purposes
  • Proven skills and experience with digital project delivery across Digital Marketing, Paid Media Channels, Customer Data Platforms and Data Management Platforms and each stage of the marketing cycle
  • Knowledge of marketing effectiveness measurement, marketing KPIs and metrics
  • Ability to define a digital strategy
  • An understanding of Google Marketing Platform and Facebook
  • Knowledge of relevant marketing tools/platforms for campaign activation (e.g Google Marketing Platform and Facebook, Programmatic DSPs and AdTech etc) and the application of these

Qualification & Experience:

  • Proven experience in managing the end-to-end delivery of data-driven marketing and communications
  • A strong understanding of mapping multi-channel customer journeys, with experience in mapping creative/content and data requirements geared towards personalization (the candidate must be able to provide best practice guidelines to clients in this domain)

Job Details:

Company: Accenture

Vacancy Type: Full Time

Job Location: London, GB

Application Deadline: N/A

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